NETGEAR redefines its identity this year with a restructured logo. The new logo reflects the modified version of the former one. With its redefined look it is on its way to inculcate new business strategy moving a step ahead. In a bid to drive a stronger partner strategy, NETGEAR is committed to expand its product portfolio with the prime focus towards SMBs in India.
NETGEAR has been following its SMART IT vision which envisages a reliable, affordable and simple range of products covering the entire infrastructure needs of small and medium businesses, encompassing switching, storage, wireless and security solutions and it foresees huge growth in this field. The company is also eyeing 40% growth in FY2013.
Commenting on NETGEAR?s aggressive expansion plans, Subhodeep Bhattacharya, Regional Director, NETGEAR said, ?We are recruiting partners who are solution focused because customer interest is now moving from being price sensitive to tech-focused. At NETGEAR we see a trend of more gigabit uptake in SMBs apart from increased focus on security and manageability. We also have plans to open two more centres by Q2 2013.
In terms of channels, the company is looking forward to expand its partner base from the currently 40 partners to 70 by Q2-2013. In addition, NETGEAR is also prepared to start up Power Shift Partner Program facilitating access for partners regarding marketing, training, and support resources and sales.
Currently NETGEAR has Ingram Micro and Rashi Peripherals as its National Distributors reaching up to 1,000 partners across the nation. This fiscal, the company would spread its footprints to the top 40 cities, more so in Class B and C class cities. Participation in customer events for product demos, ATL activities and road-shows will be taken into utmost consideration as a part of companies top most agenda. NETGEAR is the only networking company that provides lifetime warranty for almost all its products. Besides this, NETGEAR has authorised Intarvo as its service provider for the top seven cities and Rashi Peripherals for the remaining cities.
About NETGEAR, Inc.NETGEAR (NASDAQGM: NTGR) is a global networking company that delivers innovative products to consumers, businesses and service providers. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. The company also supplies top service providers with retail proven, whole home solutions for their customers. NETGEAR products are built on a variety of proven technologies such as wireless, Ethernet and Powerline, with a focus on reliability and ease-of-use. NETGEAR products are sold in approximately 29,000 retail locations around the globe, and through approximately 41,000 value-added resellers. The company's headquarters are in San Jose, Calif., with additional offices in 25 countries.